Cotton is soft, breathable and 100% natural. Its production sustains the health of soils, ecosystems and people by using natural processes rather than artificial ones, and we’re striving to keep it that way. We use organic cotton in many of our products which has been produced and certified to organic agricultural standards. We also incorporate Supima cotton into our products which is a superior type of cotton grown in the USA. Its extra-long staple fibers give it the amazing properties of strength, softness and color retention that allows your garments to last throughout all your adventures. We’re combining tradition, innovation, and science to create soft, breathable, cottons that everyone will love – the environment too.