Quality you can put your name on®

Logo Information



You'll make a great impression with your company's logo on L.L.Bean products. Custom embroidery, available online, is our most popular type of personalization. Monogramming, engraving and screen printing are available by phone order only.

Personalization Options

Logo Embroidery

Our advanced digital equipment lets us combine the precision of computer scanning with the seasoned skill of our expert needleworkers. With each step, we take the time to provide you with the quality you expect from L.L.Bean.

You may use up to nine colors of thread, which we can help you choose. To ensure that the colors in your logo will come out exactly as you want them, provide us with the Pantone®/PMS color values.

Our Setup fee includes one design and up to two colorways. We recommend setting up a light colorway for darker products, and a dark colorway for lighter products.

As part of the order process, we'll send an electronic mockup of your logo displaying the size and location, followed by a digital sample for your approval.

  1. After you have selected your item, colors, sizes, and quantities from each product page, click the "Verify" button to check the inventory status and then click the "Continue to Add Logo" button.
  2. Under "Select a Logo Placement," check where you want your logo to appear on your item.
  3. Choose to upload your logo from your PC or select from logos you previously saved to your account.
  4. Verify the logo image and placements and add Special Instructions if needed.
  5. Click the "Continue to Shopping Bag" button to save your selections in the Shopping Bag. You can continue to shop, create an estimate or proceed to checkout from the Shopping Bag. Your Shopping Bag will hold your items (but not inventory) if you are logged in.

Please note If you have ordered from L.L.Bean for Business before, and we have your logo on file, we will deduct the embroidery setup fee. Saved Logos will not appear in your Web account until you place a Web order. Call us at 800-554-4071 if you want to add your saved logo to your Web account before ordering online.

Logo Preview

Now you can see a preview of your uploaded or saved logo on most of our best-selling products. This feature is available for the most popular placements on products such as shirts, jackets, polos and luggage to give you an idea of how your logo will look on the selected color of the product.

This is only a preview so if the placement or logo quality isn't quite what you expected, you'll still have a chance to approve it before we sew it. If the Logo Preview feature is not available for the product or placement you selected, you will only see your logo without the product.

Example of logo on product where logo preview is available for Placement A:

Logo preview on product

Example of logo on product where logo preview is not available for Placement A:

Logo preview  without product

Logo Embroidery Placements

To help you decide where you would like to place your logo, please refer to our Logo Placement Guide by clicking on the following link: Download the Guide.

For a uniform look, we encourage you to be consistent when selecting your logo placements. Example: all logos on Right Chest, or Right Shoulder. Avoid unique logo placements for single units since your costs will escalate quickly if you choose many different products with unique logo colors/placements.

Logo Embroidery File Formats

If we have your logo on file, we will deduct the embroidery setup fee. In order to save your logo to your account, you should upload it. We can accept a logo file up to 2 mb. We prefer vector artwork in EPS or PDF format. We will also accept logo files in the following formats: PNG, GIF, TIF, PSD, JPG, BMP. Please only send us logos you have the legal right to use. Once your order is complete, your uploaded logo will be saved for use on future orders.

Lead Times

First-time orders usually have two stages: setting up the logo and then applying the logo to merchandise. Logo setup usually takes about a week; logo application and order processing takes about two weeks. Repeat orders are generally shipped in eight business days.

New Logo Design Process

Our team of Maine-based reps are consistently rated among the best in the business. From picking the right product to easy ordering, they’re here to guide you every step of the way. If this is your first online order, here is what you can expect:

  1. Once we receive your online order, a Customer Service Representative will contact you and send you an Order Verification to approve the products ordered and placement of your logo. (If we already have your logo set up from a previous phone order we will waive the set-up fee).
  2. Once you approve your order, we will hold the inventory and set up your logo.
  3. Our Graphic Artists will create an electronic picture of the logo for size and placement on your items.
  4. We will send you a digital embroidery sample by email for your approval.
  5. Upon your approval, we will embroider and ship your order.

Design Setup Charges and Logo Application Fees

First Time Design Setup Fees:(includes up to 2 colorways)

Up to 10,000 stitches $95.00
10,001-18,000 stitches $140.00
Over 18,000 stitches Contact us for a quote

Logo Application Fees (per item, per location when ordering one or more of the same item):

Up to 10,000 stitches Begins at $5.95
10,001-18,000 stitches Begins at $8.75
Over 18,000 stitches Contact us for a quote


We offer several styles of monogramming for displaying a name or initials. Choose from the styles shown below. Maximum 10 characters per line. Monogramming is not available online. Please call us at 800-554-4071 to monogram your products.

Logo Application Fee $8.00 per line, per item


Engrave your company name or logo and make a lasting impression. We offer engraving on several items, such as our Insulated Bean Canteen. Engraving is not available online. Please call us at 800-554-4071 to engrave your products.


Note: Some items may require a higher minimum for customization.

Design Setup Fee $75.00
Logo Application Fee $8.00 per item, per location

Screen Printing

Screen printing is an alternative personalization method available for a limited selection of products, including luggage, T-shirts and waterproof outerwear. Screen printing is not available online. Please call us at 800-554-4071 to screen print your products.


Note: Some items may require a higher minimum for customization.

Design Setup Fee $30.00 per color for up to six colors
Logo Application Fee Varies by quantity; ask your account specialist for details